Week 13

This week we worked on some last touches to improve our websites and get more traffic. We were able to look at some ways to link build and rank first. This was cool because I know that this is something that will really help me get more traffic. I could also save money if I don’t need google Adwords.

Later we looked at google analytics and how that can help us know mroe about where our traffic is comeing from and from what keywords.

Heres some great resources we used:

Link Building for 2017 and Beyond and How to Prioritize Your Link Building Efforts & Opportunities.

Reference

Google Webmaster Guidelines

Inbound Link Checker – Moz.com

Getting Started with Google Analytics (This is an older video but the concepts are still valid.) and reading Interface Navigation.

References

11 Digital Crimes Against Humanity

Preparation

How to link Google AdWords and Google Analytics

Advertisements

Week 12

This week was really interesting for me! I think this is more in my range, and very relevant. I have been talking about social media in 3 of my classes for a bit now!

I really liked everything we went over. I feel like I know a lot more about how to use Social media to increase your CEO and your traffic/followers. The first lesson was more about this and how to write posts for computers. The second lesson felt like more how to write to people. That’s what it’s for, right? I liked everything we worked on and read that taught us how to write to our target audience. I never thought about how much research you have to do to be a successful social media marketer. You have to find out what your audience wants to hear and what else they’re hearing and where they are and everything! IT is a lot but makes so much sense. We were also given AMAZING tools that I know would help. I liked one of them so much (ritetag, a hashtag analyzer that lets you know if it will help your post) I installed it right away.

 

Here’s some great resources:

Read 5 SEO Strategies for Social Media You Need to Know and 5 Steps for a Successful Social Media Strategy.

Next, watch this video on How to Measure Social Media Traffic with Google Analytics.

Developing a Social Media Plan

Free Tools for Social Media Optimization

 

Watch this video about Developing a Social Media Plan. Read Wikipedia’s summary on Social media marketing and read the following: Free Tools for Social Media Optimization.

How Does Social Media Affect Search Marketing?

Omniture / Adobe webcast on Facebook and Twitter marketing

Guide to Using LinkedIn for Your Job Search

Week 11

This week we learned about landing page optimization and Search engine optimization (SEO). This was cool to go over this week because I feel like these things are more in my field. I want to design some web pages in the future so knowing how to make them search engine friendly and user-friendly so that you can get a lot of conversions is a great skill. I thought a lot more about how your page relates to your ads. I hadn’t thought about how important your keywords are. They have to stay consistent in a business, which is why each business has their own “lingo” I suppose.

I also learned how important it is to have a lot of links going to and from your site. this makes a big difference in your internet reputation and search result ranking.

Some great resources were:

View Does Your Landing Page Seal the Deal?

Read Understanding Landing Page Experience and Basic Strategies for Optimizing Websites and Landing Pages.

View Benefits of ExperimentsRequirements & Sign InThe Content Experiments Interface, and Elements of an Experiment.

 

View What is Search Engine Optimization/SEO, read Perfecting Keyword Targeting & On-Page Optimization

Google Basics

Google SEO Starter Guide

Webmaster guidelines

Week 10

This week has been fairly frustrating. We have been trying to improve our AdWords campaigns. For most classmates, this means that they clean up their keywords and ads so they can get more customers for their money. What’s frustrating for me is that No matter what I do I can’t get enough people to see my ad. So limiting anything won’t help me. I have contacted Google and all the advice they gave me hasn’t helped much. The last thing I can do is increase my budget but that loses me money I don’t feel like spending.

The resources were still helpful, but I wish I could use them more.

Measuring your profitsReturn on InvestmentMeasuring Sales and Conversions, and Setting Up Conversion Tracking.

Will Your E-commerce Company Make It? How to Tell

Page 9 of the Conversion Tracking Guide: Conversion tracking setup guide [Advanced Information]

Counting a Conversion When a Link is Clicked [Advanced Information]

 

Videos and Readings

Monitor your ads and keywords

What is Optimization

Keywords

Use Negative Keywords to Eliminate Unwanted Clicks

Avoid Using Overly Generic Keywords

Use Appropriate Keyword Matching Options to Control Who See Your Ads

Expand Your Keyword List to Gain More Traffic

Ads

Improve Your Ad Quality

Write Successful Text Ads

Test Your Ad Text Changes

References

Monitor your ads and keywords

Find Relevant Keywords Using the “See Search Terms” Report

101 Ways to Make More Sales Online

WEEK 9

This week we learned more about google analytics. I think that it was pretty helpful to be able to set up google analytics with my website and get that going. These were our resources:

Get Started With Analytics

Set Up Tracking Overview

Link Google Analytics and AdWords

I think that these helped me a lot to know how to set it up. All I had to do was sign up and put the code it provided in my header on my website.

 

The other assignment we did had to to with quality scores on our websites. We learned how to improve our ads so that they were more useful and less wasteful.

These were the best ways I learned on how to improve them if your score is low:

  1. Make sure your ad texts is very related to your top searched keywords.
    This can help because if your ad does not have exactly the words that most people are searching, then they won’t want to click it. You can also make sure you know which keywords are working and relevant enough to bring customers.
  2. Simplify your ad and keywords to make them more specific.
    If you have too many topics then the search won’t work as well. Because there are too may ideas, the customer might not think it’s what they’re looking for, or they might prefer to choose a sight more specific to them. You want to make sure the customer feels like your ad is talking about exactly what they searched for.
  3. May want to work on your landing page to make sure its relevant to your ads.
    If your customer clicks on your ad and automatically sees a page for something they didn’t search for, then they will leave the page and you lost money. You have to make sure you lead them to the right product. If they search shoes, don’t show them a bunch of shirts. Show them shoes.

And some great resources:

Readings

Quality Score

Expected Click Through Rate

Ad Relevance

Landing Page Experience

Improve your Ad Quality

Short Video that Summarizes Quality Score

Advanced Preparation

How to Master the Google Landing Page Quality Score

Note on Changes to Quality Score

10 Ways to Increase Your Adwords Quality Score

Anatomy of an Auction

Week 8

This week we only had one assignment.

For the assignment, we wrote our ads and tried to use great strategies to help make them more effective.  We were supposed to make sure to use some of our keywords, describe what we do, and use a call to action. This way, the readers will know that we can help them and be more likely to click if they’re a real customer. I wanted to make sure have the right readers clicking, otherwise, I’m paying for an ad that is getting me no buyers.

This is my ad.

 

Customizable T-Shirts – Wear Something Original

Ad fevretshirts.fevredesign.com

Customize a design to your taste or request an original! Try it out! 

My ad is focused on the customizable portion of my products. In my store, they can customize something I designed with text or colors, etc, but they can also request a completely original design for anything they want.

Week 7

This week was simple but still interesting. I thought that it was a good idea to do the two projects that we did.

For the first one, we set up our Google Adwords accounts and ads. I am glad that we haven’t run and paid for them yet because I want to learn more about how they work and how to run them very well first. I did, however, think that it was a good experience to set them up and try it out. I got to choose about devices and bidding. I’m still not so sure how I feel about the bidding on Google Adwords. I choose automatic bidding, simply because I’m bot sure how it works or how I would do it better. I do know that automatic bidding is supposed to give me the highest number of clicks it can, but then again, a lot of websites say not to use it.

For the next assignment, I really liked everything I learned about keywords! I think that it was great to learn about how they work and if they are going to help your ad. It’s interesting how you have to be so specific. You want a word that will bring not only someone interesting in your topic but only people interesting in buying your product. Otherwise, you’re wasting ad money. This helps a lot. I also think learning about negative ads is going to help a lot. I like how I can use my ad for only very specific audiences with this tool.

Good week!

Week 6

This week was intimidating again. I was pretty tricky to learn about all of the licenses and taxes, so I’m glad I had the whole week to go over it. I was able

I was able to learn about how even when you start online businesses you still have to file for licenses and permits and taxes.

Some of the specific ones I learned that I will need are one for my business name. I will need to register my Assumed Business Name with the Secretary of state or at http://www.sos.idaho.gov. I didn’t even know this was a thing that small businesses did.

I will also have to obtain an Idaho sales tax permit. I can apply on-line using a Form IBR-1. I will have to charge sales tax with this permit. Apparently if you are the last salesman of any product, you have to charge this tax.

As far as income taxes to the IRS go, because I have a sole proprietor business, my income taxes are the same as they always are.

I will also have to fill out forms to file Idaho individual income tax returns; and some additional business income tax forms may be needed.

 

Lastly, I finished building my website this week. It is up and running. I learned that I need to make sure I have the time to research templates and tools for building websites because it can take a lot of time.

Week 5

This week was a sigh of relief after last week! I’m really excited for this section because this is my land of expertise! Web design and layouts are something I’m really excited about for this class.

In the first assignment where we did different web page research, a lot of my classmates were probably looking at the basics but I really tried to look deeper at how I want my site to be organized. I liked how we looked at small menu bars. The readings for this were really interesting. It was one of the first readings we did where I completely understood everything!

The second assignment about Paypal is interesting. I’ve never done this, but I know how HTML works so I’m sure it will be easy to incorporate the code it gave us. I think that the trickiest parts of using this code later will be making all of it functional with links and prices and tax and shipping fees. I will say that Paypal helped make this much easier. In then end, I will probably have to do more research but I think that this will work fine for my cart system.

I’m excited to start working on my website! I want to make sure I have a good setup and design. Hopefully, I can include it in my portfolio.

Week 4

This week was definitely an interesting one. While I was doing my normal assignments, I was also wrapping up the first project. I decided in that project that the business I’m going to start is a Personalized Tshirt Design business. I’m excited about this opportunity. I think that I will learn a lot. It had the highest demand of all my ideas and it looked like I might actually be able to make some profit.

For the weekly assignments, I was relieved that they were more about building a site and less about the business. This is more my forte. I thought that I would have everything all figured out, but I actually took advantage of the assignments and learned a lot more about the resources out there.

For sitebuilders, I have always used WordPress, and I like it because it is very well known and I’ll need to know it for my career. That being said I didn’t want to pay extra, so I found another well-known one that will give me everything I need. This will be great to know more than one after the assignment.

For hosting, I have a hosting service and won’t change, but I learned that after my year that I already paid for I would like to switch. It was great to look at all of these in more detail. I found that Bluehost had everything I liked about my current host and more.

Great week!