RE Social Media Ad

Disneyland has just recently opened “Pixar Pier”  and this is one of their ads for that.

This kind of ad is targeted for strong disney followers and fans. The clip started with some of the characters from Toy Story, one of their most beloved stories. It is about a section of disneyland that has been rethemed. That isn’t that exciting for someone who hasn’t been before. From this we know that the audiance is for parents of children and families who love to go to disneyland.

 

 

 

 

Here you can see the great contrast in this design. The focal point is lit up and placed in front of a dark background.

 

 

 

 

 

 

 

 

This shows the visual path that moves your eyes through the design. moving up and down without moving your eyes away from the design.

 

 

 

 

 

 

 

 

 

Here is the rule of thirds. Many elements line up on the thirds. The sign, the light, the towers and rollercoaster in the back.

 

Overall, this ad uses a few seascape principles, like Story, because they use the characters from toy story.

Video Reverse Engineer

This video is by “So Yummy” and was posted on Facebook. I like their videos because they’re quick paced, entertaining and educational. This one is promoting Walmart’s products. That part is a little over the top, but the way they use the product is awesome and works well.

This kind of video is aimed towards younger women on social media. Probably between 20-40. It’s got the Pinterest feel, where you feel like you can make something really cute and get inspired. It’s fun for us to look at that kind of thing.

Some of the principles being used here are:

1. Value: This post teaches how to make 3 cute desserts in only a few minutes! It doesn’t waste time on other things.
2. Story: It shows the entire process start to finish on how to make these things and you are surprised at the end with the great results.

 

Overall I think all of these things come together to make the video very entertaining. Its good to look at because it’s designed well, and it keeps me interested.

 

With this first photo, you can see the eye movement. This layout is great because it is leading your eyes through the entire composition.

 

 

 

 

 

 

 

 

 

 

Here you can see how different elements are following the rule of thirds:

The marshmellow

Both mugs

The edge of both mugs

The raspberry and bluberry

 

 

 

 

 

Looking at a few parts of the video you can see the effort to have great contrast. Here with the bunny is especially good, but the next image shows some even with the darker desserts. The mugs are white on a dark table.

You can also see great type here that contrasts well.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Post Reverse Engineer

Intro

This is by a designer on dribble that makes apps. It went with the caption:

Case Study: https://medium.muz.li/ui-ux-case-study-fruits-app-16c96e8170f5

Pain Points: 
—————- 
While booking any grocery people forgot sometimes what they have added.

Design Solution: 
———————– 
In recent days, mobile devices have good space on width, we can split the UI for the chart, so that user will know how much they have added, we can total the amount how much they have added

Fun Element: 
—————— 
Represented the real basket to give the user the feel of offline buying. If the user wants to know the slit of what thewy have purchased they can simply click the slipt price link to get the details

I think this is awesome as a ux designer. The caption talks a lot about the process and helps bring value to me as a designer. Other people in their feild, the audience, would want to see this so they could get ideas for their work and learn some things.

They are also using some Seascape principles. One is story. This is because it talks about how they went through the process. Another is value because they aren’t selling the product, just giving us content that we’re interested in.

 

Analysis

1. Color. You can see a nice monochromatic color scheme. The colors are not too saturated and work well together.

2. Rule of thirds. You can see the different elements set off center. The screen is on the third line, and the screen is on both thirds line.

3. Alignment. You can see the boxes lined up to each other and other elements outside the screen element.

4. You can see the golden section happening here and repetition. The detailed elements follow the spiral. I also circled the leaf elements repeated over and over. This ties it together.

Social Media Brand

Reverse Engineer

Intro

Reece parker is an Illustrator and Animator. He is marketing himself as a designer and has become a very successful freelancer. You can tell from his different profiles and his portfolio website that he has a strong online presence.

His audience is head designers at larger companies. They will be looking for high-quality work and personality. He shows that very well in his profiles.

He uses a lot of story in his posts. He is having a baby with his wife soon and will make illustrations about their lives. This is really cute and draws people in.

He also adds value because he doesn’t really push his work too hard. He often talks about other designers work, as well as what he is learning. This is interesting and isn’t annoying.

Color

You can see a clear color scheme from these profiles.

• Red
• Yellow
• Blue
• Green
• Grey
• Brown

In these images, you can see where these colors are used and repeated. This repetition of the same colors is really showing more professionalism in his profiles. It also adds more style and visual appeal to his work. You can see how all of these colors are less saturated and warmer. Even the blue is a warmer shade, tying them together and giving Reece a warmer, approachable feel.

Golden Rule

Here you can see how the color and contrasting pieces are moving in a spiral throughout the piece. This leads your eye around and makes it much more visually interesting.

Rule of thirds

This is a bit more subtle. If you look at this photo, you can see that 90% of the color and objects in this cover photo are in the two right sided sections. What does this do? Well, the photo has more balance and visual appeal because the contrast and and exciting pieces are close to the thirds lines. You can see the wheel of the skateboard. This is the most contrasting piece of the whole picture because its white on the dark blue. It also has some distance from the rest of the color, giving it more focus. This piece is also close to the third line, helping the compositions balance and feel. I would say that the middle section has more color than the other two, which isn’t the best. If he moved those books slightly to the right then the rule of thirds would be working even better.

Contrast

Looking specifically at his logo or profile photo, you can see how he is using contrast. Obviously, his face is the focal point. You can tell because the blue, red and green colors are all dark and similar values. Then clearly standing apart from them is his white face. The value contrast is very clear and helps lead your eye to his face.

 

Conclusion

All of these principles come together to make a strong profile and online presence. Once you start looking for the principles you find them, but overall you can see right away that it looks interesting and professional.

Instagram Post Analytics

Wendy’s Instagram Post

The above picture was posted with the words:

“Five bucks for a giant Giant Jr. Bacon Cheeseburger Meal? That’s just our style.
Offer includes Giant Jr. Bacon Cheeseburger, 4-piece nuggets, small fries, and small drink. For a limited time at participating Wendy’s. Dr Pepper is a registered trademark of Dr Pepper / Seven Up, Inc.”

This ad is obviously just trying to promote this deal, but it’s including a lot of strategies that help ad meaning.

 

What is the main purpose of the ad?

This ad was made to promote their new deal for the Giant Jr. Bacon Cheeseburger Meal.

What are the ad’s strengths?

This ad is using a principle that helped strengthen it.

Story – This ad’s obviously using the story principle to appeal to users. The image shows the food included in the deal, but its focus is the characters. This father and son have a heartwarming story associated that people will relate with. The child is sitting on the father’s lap, looking up at him fondly. This could remind a father of when his son was small and they would go out and have a good time. The father doesn’t have that loving feeling for wendy’s food, but he does have that feeling for his son.

What are the ad’s weaknesses?

This add does well for the principle it’s using, but I think it’s missing something. One of wendy’s greatest strengths in branding is their honesty and humor. This kind of ad coming from them feels faker or cliche compared to what users like about them. This goes against the principles of Value and Expectations. Users expectations might be to see something funny and instead are disappointed. It also seems to have less value because you’re not getting something you like.

What is the ad trying to accomplish with its design?

The ad design is trying to get that nostalgic, happy feel from the users. The image is happy. It has bright colors and a very happy family featured.

What metrics (likes, shares, re-tweets, etc.) will be used to determine if the ad is successful?

This ad received 5,772 likes. This is pretty good, and not their lowest, but their best adds receive between 10-30k likes.

They will also see if the purchases go up.

Personal Manifesto

I am going to be posting my own personal design brand.

 

What

I want this to be a representation of my work and my passion. I love designing in many areas. I like to explore different ways to create, and I think that would be a great channel theme. My main goals are to be a UX designer and work graphic freelance. This is a good way to start, but I also love creating in other forms. I like to paint sometimes. I love to craft and use my hot glue gun. I like a little animation and motion design. I would like a place where I can talk about any form of creation I decided to try that day.

Obviously I want to promote my work, and hopefully, this will help me do it. Along with this, I can show my passion by talking about ways I create, other people whose creations I like, and my life working as a designer.

Along with all of this, I can talk a bit about my life and connect with people. I can design some pieces about my life and my family. Sometimes I can do things that connect with my friends.

 

How

Most of my content I will share out will be design work I have done. With that in mind, a lot of my content will be images. I can show different designs, maybe slideshows of designs or short videos of designs and animations.

Some of the images and videos will be about my life, rather than my work so this can add variety. I could also use the platforms story feature for this. Live updates about my life and designs could add interest.

 

Where

The top platforms I am considering are Instagram, Twitter, and Dribbble. I have a Dribbble account I have used before, so that could help me get started, and it is all focused on designers. This is a plus for the audience I want to appeal to. On the other hand, Instagram is much more social and has better followings. If I could get a decent following I could use stories to help add value to my content. I could also include Twitter. It has a good designer following, and I could post often for updates there.

Social Campaign Analysis (Week 2)

Company

RedBull

Platform Used

Instagram

 

Objectives

The goal of their Instagram campaign was based on boosting awareness and sales of their tropical flavored “Summer Edition” energy drink for the Australian market.

 

Campaign

Red Bull’s campaign was all about brand building. They used yellow filters on their images and videos of summer events. This filter helped users become more familiar with their brand and can’s new look.

Interestingly, one thing that made this campaign a success was a teaser that came out before the summer started. It got people excited. They had high useage of the #thissummer, #goyellow and #redbullsummeredition hashtags.

Later in the campaign, they had big summer events that could be attended after preordering some of the new product.

 

Results

• 10-point lift in top-of-mind awareness
• 9-point lift in favorability
• 7-point drop in the unconvinced market
• 1.2 million Consumers reached

 

Sea Scape Principles

 

Story – many of the pictures and videos in this campaign gave the feeling of a story to the users. They were all themed after summer and reminded users of nostalgic summer memories.

Value – RedBull also posts tons of targeted videos with skateboarding, stunts, and sports. These keep users entertained. Because most of their posts aren’t pushing product, and the ones that do involve events and contests, users find value in following them.

Least Resistance – The contests and events went well because it wasn’t too hard to get involved with them.

 

 

 

Week 13

This week we worked on some last touches to improve our websites and get more traffic. We were able to look at some ways to link build and rank first. This was cool because I know that this is something that will really help me get more traffic. I could also save money if I don’t need google Adwords.

Later we looked at google analytics and how that can help us know mroe about where our traffic is comeing from and from what keywords.

Heres some great resources we used:

Link Building for 2017 and Beyond and How to Prioritize Your Link Building Efforts & Opportunities.

Reference

Google Webmaster Guidelines

Inbound Link Checker – Moz.com

Getting Started with Google Analytics (This is an older video but the concepts are still valid.) and reading Interface Navigation.

References

11 Digital Crimes Against Humanity

Preparation

How to link Google AdWords and Google Analytics

Week 12

This week was really interesting for me! I think this is more in my range, and very relevant. I have been talking about social media in 3 of my classes for a bit now!

I really liked everything we went over. I feel like I know a lot more about how to use Social media to increase your CEO and your traffic/followers. The first lesson was more about this and how to write posts for computers. The second lesson felt like more how to write to people. That’s what it’s for, right? I liked everything we worked on and read that taught us how to write to our target audience. I never thought about how much research you have to do to be a successful social media marketer. You have to find out what your audience wants to hear and what else they’re hearing and where they are and everything! IT is a lot but makes so much sense. We were also given AMAZING tools that I know would help. I liked one of them so much (ritetag, a hashtag analyzer that lets you know if it will help your post) I installed it right away.

 

Here’s some great resources:

Read 5 SEO Strategies for Social Media You Need to Know and 5 Steps for a Successful Social Media Strategy.

Next, watch this video on How to Measure Social Media Traffic with Google Analytics.

Developing a Social Media Plan

Free Tools for Social Media Optimization

 

Watch this video about Developing a Social Media Plan. Read Wikipedia’s summary on Social media marketing and read the following: Free Tools for Social Media Optimization.

How Does Social Media Affect Search Marketing?

Omniture / Adobe webcast on Facebook and Twitter marketing

Guide to Using LinkedIn for Your Job Search

Week 11

This week we learned about landing page optimization and Search engine optimization (SEO). This was cool to go over this week because I feel like these things are more in my field. I want to design some web pages in the future so knowing how to make them search engine friendly and user-friendly so that you can get a lot of conversions is a great skill. I thought a lot more about how your page relates to your ads. I hadn’t thought about how important your keywords are. They have to stay consistent in a business, which is why each business has their own “lingo” I suppose.

I also learned how important it is to have a lot of links going to and from your site. this makes a big difference in your internet reputation and search result ranking.

Some great resources were:

View Does Your Landing Page Seal the Deal?

Read Understanding Landing Page Experience and Basic Strategies for Optimizing Websites and Landing Pages.

View Benefits of Experiments, Requirements & Sign In, The Content Experiments Interface, and Elements of an Experiment.

 

View What is Search Engine Optimization/SEO, read Perfecting Keyword Targeting & On-Page Optimization

Google Basics

Google SEO Starter Guide

Webmaster guidelines