Reece parker is an Illustrator and Animator. He is marketing himself as a designer and has become a very successful freelancer. You can tell from his different profiles and his portfolio website that he has a strong online presence.
His audience is head designers at larger companies. They will be looking for high-quality work and personality. He shows that very well in his profiles.
He uses a lot of story in his posts. He is having a baby with his wife soon and will make illustrations about their lives. This is really cute and draws people in.
He also adds value because he doesn’t really push his work too hard. He often talks about other designers work, as well as what he is learning. This is interesting and isn’t annoying.
You can see a clear color scheme from these profiles.
In these images, you can see where these colors are used and repeated. This repetition of the same colors is really showing more professionalism in his profiles. It also adds more style and visual appeal to his work. You can see how all of these colors are less saturated and warmer. Even the blue is a warmer shade, tying them together and giving Reece a warmer, approachable feel.
Here you can see how the color and contrasting pieces are moving in a spiral throughout the piece. This leads your eye around and makes it much more visually interesting.
Rule of thirds
This is a bit more subtle. If you look at this photo, you can see that 90% of the color and objects in this cover photo are in the two right sided sections. What does this do? Well, the photo has more balance and visual appeal because the contrast and and exciting pieces are close to the thirds lines. You can see the wheel of the skateboard. This is the most contrasting piece of the whole picture because its white on the dark blue. It also has some distance from the rest of the color, giving it more focus. This piece is also close to the third line, helping the compositions balance and feel. I would say that the middle section has more color than the other two, which isn’t the best. If he moved those books slightly to the right then the rule of thirds would be working even better.
Looking specifically at his logo or profile photo, you can see how he is using contrast. Obviously, his face is the focal point. You can tell because the blue, red and green colors are all dark and similar values. Then clearly standing apart from them is his white face. The value contrast is very clear and helps lead your eye to his face.
All of these principles come together to make a strong profile and online presence. Once you start looking for the principles you find them, but overall you can see right away that it looks interesting and professional.