This week we learned about landing page optimization and Search engine optimization (SEO). This was cool to go over this week because I feel like these things are more in my field. I want to design some web pages in the future so knowing how to make them search engine friendly and user-friendly so that you can get a lot of conversions is a great skill. I thought a lot more about how your page relates to your ads. I hadn’t thought about how important your keywords are. They have to stay consistent in a business, which is why each business has their own “lingo” I suppose.
I also learned how important it is to have a lot of links going to and from your site. this makes a big difference in your internet reputation and search result ranking.
Some great resources were: